We live in the age of experience. People are no longer looking for products that simply “get the job done”, they are seeking an experience when they make a purchase. To create this experience, you have to build a highly tailored brand around your business.

Six months ago, I wrote a rant about venture capital and the lack of fundable seed-stage companies in Arkansas. In that post, I referenced my action plan to do my small part to help further the state’s startup ecosystem.